Innovation and venture-building
advice for startups
A clearer path
from idea
to business.
From an early idea to your next stage of growth, Blue Lime helps you make the decisions that shape your business: what to offer, who it’s for, how it makes money, and how to bring it to market.
A commercial perspective
Build the right business around your idea.
A strong concept is only the beginning. We help you connect customer needs, product choices, pricing, and routes to market—so you can focus your time and resources on what matters next.
Our services
Support for the next stage of your startup.
Idea & Opportunity Assessment
Define the customer, sharpen the problem you’re solving, and identify the assumptions worth testing before you invest further.
02Brand & Product Strategy
Connect your positioning, product concept, and customer experience into a clear, differentiated offering.
03Business Model & Launch Planning
Work through pricing, commercial economics, channels, and partnerships to build a practical path to market.
04Design, Manufacturing & Supply Chains
Bring deep expertise in design, design for manufacturing (DFM), production, and global supply chains to your product’s development.
05International Launch & Expansion
Assess where to launch or expand, adapt your offering, and plan a focused entry into international markets.
06Embedded Team Assignments
Build your team faster with experienced professionals who step into defined roles and work alongside your founders.
07Ongoing Founder Advisory
An experienced outside perspective as you make decisions, assess trade-offs, and navigate the next stage of your business.
From clarity to action
From an early idea to a business ready to grow.
We work with founders developing consumer products and technology-enabled businesses, with particular depth in beverages and drinkware.
Engage us for a focused review, a defined project, or ongoing advisory. When you need hands-on capacity, embedded professionals can take on specific roles within your team.
People & perspective
Corporate experience. Entrepreneurial understanding.
Led by Hernan Marina, Blue Lime brings experience taking new ventures from concept to commercialization, combining strategic perspective with an understanding of what it takes to bring products to market.
Our lean core team in Miami works alongside specialists and talent across the United States, Mexico, Argentina, and Spain. We bring relevant expertise to your product, business, and target markets.
Meet the teamLet’s talk
New possibilities start with a conversation.
Tell us what you’re building, where you are today, and what would help you move forward.