Built around founder decisions.
What should you build? Who is it for? How will it make money? What will it take to get it to market? We help you connect these questions into a practical direction for your business.
Our particular depth in beverages and drinkware combines with experience in digital ventures, giving us a perspective that connects physical products, customer experience, and technology.
Strategy connected to execution.
We bring deep expertise in design, design for manufacturing (DFM), manufacturing, and setting up global supply chains. Product decisions are considered alongside costs, production requirements, and the commercial model.
We can also help you assess an international launch or expansion, and add experienced professionals to your team through embedded assignments.
A lean team with a wider reach.
Blue Lime’s lean core team in Miami, Florida, works alongside a network of specialists and talent across the United States, Mexico, Argentina, and Spain.
We shape the team around the capabilities and market context your startup needs, whether the work calls for a focused specialist or someone taking on an ongoing role.
Principles that guide our advice
Focus on what matters next.
Prioritize the decisions that affect your next commitment of time and money.
Test the assumptions.
Identify what you know, what you believe, and what needs evidence.
Connect the whole business.
Consider the brand, product, economics, operations, and route to market together.
Keep it practical.
Shape recommendations around your stage, resources, and ability to execute.
Experience behind the perspective.
Led by Hernan Marina, Blue Lime combines corporate innovation leadership with entrepreneurial experience taking products and ventures from concept to commercialization.
Meet the team